Editorial Policy & Methodology

Our mission

FindMyHRT exists to help women find qualified hormone replacement therapy providers and to give them the information they need to make informed decisions about their care. We are not a clinic, do not prescribe medication, and do not provide medical advice. We publish evidence-based educational content and maintain a directory of licensed providers.

Who we are

FindMyHRT was built by Brian Williams, a licensed paramedic who has worked in emergency medicine for twenty years, after watching his wife and other women in his life struggle to find knowledgeable HRT care during perimenopause. The project grew out of his frustration with how often women are dismissed or misdirected when they seek help for menopausal symptoms.

Our content is produced by the FindMyHRT Team, a group of writers and researchers focused specifically on perimenopause and menopause care. We do not impersonate physicians. When content references clinical guidance, it cites primary sources. When content discusses specific treatments, it relies on the published positions of medical societies such as The Menopause Society, ACOG, and The Endocrine Society.

How we choose topics

We prioritize topics based on what women in perimenopause and menopause are actually searching for and what their providers are most frequently asked about. We focus on:

• Symptoms of perimenopause and menopause and how they are identified
• HRT options, delivery methods, and what to expect from treatment
• When and how to seek specialty care
• What distinguishes a good HRT provider from a generalist
• Non-hormonal alternatives when HRT is not appropriate
• Lifestyle support for the menopause transition

How we source information

Every clinical claim on the site links to a primary source where possible. Our preferred sources in descending order of authority:

1. Peer-reviewed literature (PubMed, Cochrane reviews, landmark clinical trials)
2. Position statements from medical societies: The Menopause Society, American College of Obstetricians and Gynecologists, The Endocrine Society, ASRM
3. Government and institutional sources: NIH, CDC, Mayo Clinic, Cleveland Clinic, Johns Hopkins
4. Large, well-designed cohort studies such as the SWAN Study and the Women's Health Initiative

We avoid secondary sources that don't themselves cite primary research, commercial health blogs without author bylines, and content that conflicts with current society guidance without a clear explanation of why.

Author attribution and medical review

Content is written and edited by Brian Williams, who founded FindMyHRT and is a licensed paramedic still working in emergency medicine after twenty years. That is real clinical experience, and it is also the wrong specialty for this subject: paramedicine is emergency and prehospital care, not menopause medicine. He does not prescribe hormone therapy. We used to publish under a "FindMyHRT Team" byline; a named person you can evaluate is more useful to you than a collective noun.

To be direct about the limits of that: a paramedic is not a menopause specialist. Brian's background is emergency medicine, not endocrinology or gynecology. He is the author, not a clinical reviewer, and we will not blur those two things to sound more authoritative than we are.

• We don't employ clinicians who write primary content, and impersonating clinicians would be dishonest.
• No clinician has medically reviewed this content. Many health sites display a "medically reviewed by" line; we do not, because it would not be true. Retaining a certified menopause practitioner to review our clinical pages is the next thing we intend to fix, and we will name them here when it happens.

When content discusses prescribing, dosing, diagnosis, or individualized treatment decisions, we link out to provider directories or society resources rather than making clinical recommendations ourselves. This is not medical advice. Personal medical decisions belong to you and your clinician.

How we update content

Every article shows the date it was published, and an updated date when we have substantively revised it. We do not display a "last reviewed" date, because that phrase implies clinical review and none has taken place. Pages covering fast-moving areas, such as new HRT medications, insurance coverage and society guidance, are revisited more often than the rest. Formatting changes and typo fixes do not change a date.

Corrections policy

When we get something factually wrong, we fix it, add a visible correction note to the article, and update the last-reviewed date. Corrections can be reported via our contact page. Corrections we receive are logged and actioned within 7 days of receipt.

Provider directory standards

Provider listings are drawn from verified sources:

• NPI registry providers: sourced from the National Plan and Provider Enumeration System (NPPES), filtered for HRT-relevant specialties (endocrinology, OB/GYN, reproductive endocrinology, naturopathic medicine with HRT credentials). No synthetic or AI-generated providers appear in our directory.
• Dedicated HRT companies: hand-verified clinics and telehealth platforms whose primary practice is hormone replacement therapy.
• Reviews: we display verified user reviews only. We do not generate, purchase, or syndicate fake reviews. Every provider profile starts with zero reviews and grows from real user submissions.

Disclosures

FindMyHRT may receive payment from HRT companies for optional premium profile features. Featured placement is clearly labeled. Editorial content is not influenced by commercial relationships. Any article that touches on a product or service where we have a commercial relationship will disclose that relationship at the top of the page.

Some outbound links in our content may be affiliate links. When they are, we disclose this. Affiliate relationships never determine whether we cover a topic, what we say about it, or what we recommend.

What we will not do

• Impersonate clinicians or attribute articles to physicians we don't employ
• Publish articles written primarily to rank in search results without substantive value to the reader
• Publish fake reviews or fabricate provider data
• Offer personalized medical advice
• Recommend specific HRT doses, prescriptions, or protocols
• Use AI to mass-produce content without human editorial review

Contact us

Questions, corrections, or feedback: use our contact page. We respond to every legitimate message.